Engage Your Reader More: Use Subheadings

CMS using Subheadings

CMS using SubheadingsLarge chunks of text and lengthy paragraphs are a drag to read. Apart from looking disordered, extremely long paragraphs make your content difficult to grasp. It can also indicate that you do not have much control over your ideas.

The most obvious way to solve this is, of course, to cut it down. A much better way to deal with this is using subheadings to make the content easier to scan. Subheadings can help engage with and appeal to your readers.

Search engine marketing companies share a few tips on creating your subheadings:

Use Catchy Titles

Create catchy and witty subheadings related to the content of the paragraph. These give more value to the content and make it easier to understand. By breaking the entire article into readable sections, the readers can scan through it more quickly.

Be Clear

Use simple language and limit the use of deep jargon. Be clear and write a subheading that will encourage your readers to think differently. You can ask questions, mention statistics, or use facts. These will give users something new, which can therefore encourage engagement.

Be Flexible and Consistent

Use bullets or numbered headings to structure the information well if you are making a list. Then, arrange them in the right order based on the title and topic of article. Make sure that you are consistent with your subheading format. If you are going to use questions, do it all throughout the content.

Write Them First

You can try writing your subheadings first to define the overall benefits of your copy. This can help structure the piece more optimally. You can also try to list all the points that can better communicate your content. Then, carefully evaluate which one to use or toss.

Subheadings make the copy less intimidating for your readers. Establish a solid structure with subheadings by spending a little more time creating them. You will soon find yourself creating more useful, engaging, and interesting content.

3 Comments on "Engage Your Reader More: Use Subheadings"

  1. Christopher Pinschof | December 2, 2014 at 5:16 am | Reply

    I agree! Subheadings make your piece look less daunting. I always use them when creating content as they make writing much quicker and easier.

  2. Jonathan Barak | December 2, 2014 at 5:36 am | Reply

    So how long should your paragraph be? Is it okay to exceed more than five sentences? What is the ideal number of words?

  3. Well, the right length of the paragraph depends on what you’re writing for. It needs to develop a new aspect of an argument, which can work well with four to six sentences. It can also be longer or even shorter depending on your style.

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