Essential Management Tips: Building and Protecting Your Brand’s Reputation

Branding

BrandingFar too many marketers fail to recognise how poor reputation management can affect sales. A few negative remarks online has the potential to ruin a company; so do bad PR stunts.

Building up a strong brand that consumers can easily identify with takes years, a fact that many advertising and SEO companies like seoservices.com.au can attest to. As such, it can be quite disconcerting when you find defamatory remarks and outrageous claims against your brand on the Internet. The worst part of it is that these negative remarks often end up on the top pages on Google as well as other search engines. You can be sure that trouble will follow when that happens.

Below are essential reputation management tips you can practice to better safeguard the brand you strove to build up:

Socialise it

It is important to stake your claim on your brand and build its social media presence. Whether it is on Twitter, Facebook, Google+, LinkedIn, YouTube, Slideshare, or Pinterest, you can benefit greatly from the exposure that social media can give. It gives you a clearer channel to quash negative reviews and publicity.

Blog it

Blogging has been one of the more dominant ways of getting a brand off the ground in recent years. Blogging attracts more traffic than static websites. With it, you further your brand’s reputation and you generate more leads.

PR it

It’s all about public relations. How well you manage your press can dictate how well your brand will do. Benefit from the unique ways that you can use your products. By getting press, you build a better chance for the buying public to see your brand in a positive light.

Once your brand has a good reputation among the masses, you get a better chance at developing loyalty among consumers. That, in turn, can make your brand last longer than your competitors. Focus on these tips and keep your brand reputation in a positive light.

3 Comments on "Essential Management Tips: Building and Protecting Your Brand’s Reputation"

  1. Let me just add: It’s also best to think outside the box. Take advantage of YouTube to show your customers how to use your product. Videos tend to rank very well on Google and other search engines too. Just my two cents.

  2. Summer Earnshaw | November 12, 2014 at 2:57 am | Reply

    Interesting. I think hotels should look at ORM from customer service angle. What do you think?

  3. Julian Burnett | November 12, 2014 at 3:12 am | Reply

    I say make the users talk about your brand, encourage and reward them when they share a positive experience and they will do it again.

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