As an event coordinator in the modern age, naturally, you are catering to a modern audience. If you have done your homework, you should know people nowadays are harder to please.
Perhaps the shortened attention span is the primary factor that continues to make the science of advertising a challenge. How can you convert their interest into a sale if you cannot even capture their attention?
The problem does not only apply to brand selling, but to education as well. As the days pass, educators see bigger challenges come their way; that is, to learn the psychology behind learner engagement and be able to apply that in training.
The Basic Necessity for Posters
Posters, in their purely traditional essence, are visual presentations that have textual and graphic elements. Through the decades, they have been a frequent tool for advertisers that, perhaps, will never go out of style. Since the eyes are the only senses involved, it brings about a sensory focus that modern viewers can identify with.
Whether they are used in a conference presentation or an event promotion, posters are almost an indispensable strategy in a range of applications.
The Challenge for Basic Posters
The reason event marketers hold on to traditional posters is precisely because they are traditional, and tried and tested, so to speak. But, if you look at the current situation, the tech-savvy and the millennial generation is fast increasing in size.
More than what static posters can give them, they want to be stimulated, enticed and better engaged. Electronic posters are the answer to this need. Paperlessevents.com.au says e-poster software has replaced the old posters with a digital format that allows for so many more capabilities.
Viewers can download and view these digital posters, rank them and even leave a feedback or request. With this feature, the audience can interact with the presenter outside of the conference or the event.
Whether to sell or educate, coordinators and advertisers are meeting the same challenge: to keep up with the trend and stay on top of their game. With digital posters, they are a step ahead.