In the world of Internet marketing, Search Engine Optimisation (SEO) plays a major role in assisting online companies to rank higher in search engine rankings and get more site visits, likes and traffic. SEO is the process of optimising a site to make it more visible to search engines.
A large number of people who use the Internet rely heavily on search engines to get information on which site to go to if they are looking for a product or service. Studies show that websites that rank on top of search engine results are usually the ones getting the clicks from online users. This is because search engines believe that these sites are the most relevant ones to the search query of the user. Through SEO, websites are given the chance to become authority sites, so they can attain a better rank in SERPs or search engine results pages.
The Process Involved
SEO is a complicated process that combines the use of high quality content, specially formulated keywords and tags and links to achieve the objective of higher website visibility. Firms that use SEO to help websites attain better rankings are called SEO companies.
HTML 5 and SEO
According to web design experts from voodoocreative.com.au, the next major development in HTML is called HTML5. In fact, many users all over the world have begun using this with the assistance of compatible web browsers. Among the different browsers that can be used with HTML5 are Firefox version 3.5 and higher, Chrome and Opera, to name a few. The reason HTML5 was created is to provide more freedom for web designers, so they can make websites more functional and aesthetically pleasing. Internet marketing companies see the value of HTML5 and seek assistance from SEO companies to utilise them.
Experienced Web Developers
A great number of SEO companies have experienced developers who are adept at using this feature. Most SEO companies believe that using HTML5 on their client websites will increase its reputation and online ranking in the search engine results pages.